How Web Design Psychology Influences Your Buying Decisions Online
Web Design

If you have ever bought anything online, you might be under the impression that the decision to buy was all down to you, however, it is almost certain that web designers played a part in your decision too. Now, you might be thinking “Nonsense” because you do not know any web designers or are certain that it was purely your desire for a product that led you to purchase it, but we are here to tell you that your decision was influenced, to some extent, by outside forces.

By “outside forces” we are not suggesting that you were brainwashed by some evil force, nor that you did not choose whatever you bought of your own free will. However, it is also the case that whenever websites are designed, especially those that want those visiting to make a decision to buy or at least take some form of action, some of the design elements of that website were chosen for how they play a role in human psychology.

Sparking Emotions

To many outsiders, website designs are the way they are due to choices made about appearance, colours, and layout. To some extent they are, but deeper than that, many elements that appear on websites follow well-established design psychology principles. As such, they are present in a website’s design to elicit psychological responses from those who visit that website.

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7 Mistakes To Avoid When Choosing Web Hosting
Web Hosting

If you are looking for a web hosting service for your business’s website it is a decision that warrants careful consideration. Your website is what those online will visit research and interact with your business, so if your website is compromised due to inferior hoisting, it is going to have negative consequences.

To avoid those negatives, choosing the right web hosting company is imperative, and that can be achieved if you avoid making one or more of the mistakes we have outlined below.

Choosing The Cheapest Option

Choosing something based purely on price often ends up in disappointment, but when it comes to hosting your website, it can be disastrous. There are many ways in which you can reduce costs for your business but trying to do so with your web hosting is not the way to do it. Remember how important your website is to your business and regard your web hosting as an investment in its success, rather than a cost

Selecting A Hosting Plan That Is Unsuitable For Your Needs

As well as choosing a web hosting company you also need to select a web hosting plan. The right way is to assess the needs of your business and choose accordingly. The mistake occurs when you either choose a plan that does not provide sufficient resources and functionality for your needs or conversely, you choose hosting that is beyond what you need and you do not have the technical knowledge needed to configure and manage it.

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Web Design

Given the huge role that the internet plays in our lives, all dentists should hopefully have realised by now that their dental practice needs to have its own website. Now assuming that your skills and experience relate to dental matters rather than web design, it is a safe bet that you are going to have to hire someone to build you that website.

That then brings us to the question of where to find a reputable web designer, and it is a process that needs to be done with care. Bear in mind your website is the first thing people who find you online are going to see, so you want that first impression to be a good one.

The first place many people start their search for a website designer and developer is to ask those that they know such as friends, family, and business associates. As a dentist, you could even ask those patients whom you know have websites themselves.

Word of mouth recommendations are a great way to discover the experience the person who tells you about a website designer had when they hired them. However, do not just rely on their word. Check out the website that was built for them, and if you have can, ascertain the name of the web designer’s own website, and visit it to see if there are reviews and references.

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Mobile Responsiveness
Web Design

If you know anything about SEO, you will know that updates to the Google rankings algorithms over the past few years have led to an increased focus on mobile-friendly content. A huge percentage of the world’s internet users now browse from smartphones and other mobile devices, which means that it’s important to make sure that your website is accessible to them.

The best way to do this is by creating a mobile responsive website which is versatile and able to adapt to different devices. In short, SEO and mobile responsiveness are closely linked, because websites which aren’t optimised for mobile browsers tend to be penalised by the search engines.

With this in mind, I’ve covered a few of the most important questions people have about mobile optimisation and SEO.

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Rank Number One on Google
Web Design

In short, yes – of course it’s possible to rank number one on Google. However, doing so will take a lot of work optimising your SEO strategy to make sure that you’re doing things better than your competitors.

Similarly, you need to choose your number one targets carefully. There’s no point trying to rank at the top for highly competitive keywords like “lawyer”, because you will have to spend a small fortune to get there.

Rather, if you run a lawyers business in location X, you might focus on keywords like “lawyer in location X”. As you can imagine, phrases like this are much less competitive.

What Do I Need To Do If I Want To Rank Number One On Google?

To put things simply, if you want to rank number on for a certain keyword or phrase, you need to be doing things better than your competitors. You will have to put a lot of work into your SEO, and you will have to make sure that your content is very well written and highly optimised.

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Law Firm Website
Web Design

If you’re the owner or manager of a lawyer’s office, you would have had to make a lot of changes to your marketing strategy over the past decade or so. In the modern world, the vast majority of marketing is done online and via other digital streams – like TV or radio – which means that you need to get familiar with different online marketing techniques.

One of the best ways to market your law firm online is by creating and promoting a website. One of the best ways to promote your website and gain a larger audience is to create regular blog articles that provide clear, useful information. Make sure that your blog posts are written well and shared on your social networks is also important.

To expand on this further, here are our top 3 reasons why you should write a regular blog for your law firm website:

  1. A well written article will improve your SEO score:

When it comes to creating and running a small business website, one of the most important things is making sure that you appear high in the search engine rankings. This means that you need to improve your SEO score for relevant keywords.

One of the best ways to do this is to write high-quality blog articles that include the keywords that you want to rank for. Make sure that you do some keyword research before you start writing, and make sure that your content provides value to your readers, otherwise it won’t be received as well.

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Web Design
Web Design

A lot of businesses are paying top dollar to get work on their web design done nowadays, and all those who do not feel like they should spend so much on this are wondering why web design is so important for them. Is it not enough that they have a good website that functions well enough? Does what it looks like really matter?

Well, that is not how things work in the online realm. If you ask online marketers, functionality is a very good concern that you have but the web design for your website is one of the foremost aspects of your company’s online presence. We’re not saying you should bring yourself to the brink of bankruptcy in order to get good web design done, you just need to get the kind of web design done that works for your business in the current landscape.

Here is a look at some of the reasons why web design is important.

First Impressions

Your website is the portal through which your potential customers can interact with your business online. It’s the face of the business and you need to make a really good impression on your customers the first time they come to you.

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SEO Done Right
SEO

The world of digital marketing involves several key factors that make it possible for businesses to increase their chances of success by leveraging the power of the internet to reach out to people who are potential customers. When people are looking for solutions to their problems, they go online and search for solutions. They search for them on the internet using search engines like the internet giant Google. Search Engine Optimisation (SEO) is the strategy used by businesses to make sure that information about their business show among the top results when people are looking for something related to their business.

SEO is not a piece of cake to pull off nor is it a magical elixir that will suddenly drive all the internet traffic to your website. It takes time to come into effect but there is a way to go about your SEO. Here are a few steps to get your SEO done right.

  1. Keyword Research

It’s all about targeting the right keywords. This is your keyword strategy to outrank your competition. Remember, SEO does not mean that you just pick up the most popular keywords and start to chock your content full of them. If you think that there’s something that you feel people will type in when searching for a business like yours, type it in and see what results Google shows you. When you type in less common and more specific phrases and keywords more closely related to your business, you will find that the search results fare better in terms of your business, which also pops up among the relevant search results. Also, make use of the keywords that your competitors use to rank high. Stealing some of your competitors’ traffic isn’t a bad thing. It works. Use it.

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ecommerce
eCommerce, Web Design

If you are looking to start a business where you will be selling products through the Internet, you are going to be one of the millions of people who have made careers in the world of what is now known as e-commerce.

What is Ecommerce?

The term e-commerce can essentially be defined as the activity of buying and selling products and/or services through online channels (i.e. the Internet). E-commerce first emerged in the 60s through electronic data interchange.

With the advent of the internet becoming more accessible around the world, the 90s and early 2000s saw a massive boom in the ecommerce industry with the likes of Amazon becoming giants after having started off from the founder’s garage back in ’95.

Over the years, the e-commerce industry has seen development with advancing technology taking the helm. With the rise of social media platforms like Facebook, mobile devices, and ever-increasing accessibility to the internet around the world, e-commerce has become an expansive field. Proper enterprise-level businesses now make up a strong portion of the e-commerce industry, and it is estimated that in four years’ time, e-commerce is going to make up for almost 20 per cent of all retail sales in the United States. With communications technology improving every passing day, the numbers are going to keep on increasing in the US and around the world as we move forward.

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Branding
Branding

When it comes to branding, there are several bad examples which you will see when you are online. You look at branding that is just not on point you can tell there’s something not on about it but when it actually comes to determining why bad branding is so bad, it is difficult to point it out.

A branding campaign, which is poor, results mostly from the fact that there haven’t been proper research efforts put into it. If you are looking to make your branding online a success so that your business can enjoy profit based on your brand’s popularity, here are the 3 tips that will cover how you can get your branding done right in 2018.

  1. Research Social Media

You will see plenty of examples of businesses that attempt to make use of all the social media platforms there are in existence in a bid to project their branding to the stratosphere. While the intent is noble and ambitious, it almost always turns out to be a big mistake especially when starting out. If you have a small company, most of the people you have working for you, and you yourself will be heavily preoccupied with the operational aspects of the business.

Managing several social media platform profiles with efficiency is not going to be difficult, it will be impossible. Your social media campaign is an important aspect of your branding and it should be done correctly. Research the different social media platforms and try to determine which one or two of them are best suited to portray the brand of your business. That’s how you start building a good online presence.

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